I walked past a window graphic the other day that said ‘Creativity isn’t born in the boardroom’ this made me stop and think – so simple yet so true.
The creative industry is constantly working and striving to make workspaces fun and creative, but is this forced creativity, and how often do you need to change it before it becomes wallpaper?
A friend of mine at a well known London agency always arranged the creative briefing out of the office, her view was to always take the team away from the same four walls while they discussed the brief – but then back to the office to do the work.
Now I’m not saying we should all do away with offices, there’s an obvious need for them, but with the developments in technology do we all need to be tied to the office 8 hours a day 5 days a week?
When we set up Bird we passionately didn’t want a fixed office space – there’s the obvious practical reasons about hefty overheads (which are usually passed on to client), the routine of driving to the same place in rush hour everyday, and then for the fact that we wanted freedom – freedom to surround ourselves with the atmosphere, the people and the things that were going to inspire us.
Over the past 12 months we’ve been doing just that - pushing ourselves to work from more inspiring, more creative locations. Places that are relevant to the brief we’re working on, which help us understand the audiences we’re targeting, or just help the creative juices flow. Our industry doesn’t require us to be tied to a desk 8 hours a day, in fact some of our most creative moments have happened in the most random locations.
The influx of shared working spaces that seem to be popping up everywhere support this as well – the structure of an office, but with the variety of new people to bump into everyday, different industries mixing together, and the opportunity to move around offices as much as you desire. Picking spaces for their affect on your productivity or your creativity whatever you need that day.
Beyond the office space there are people who split their lives between countries, the rise of low cost airlines means living in Ibiza and visiting clients in London is accessible to almost everyone. I know I’d rather be sat in the sunshine than on a commuter train every morning.
So is the traditional office life dead? Should companies be looking at more natural, more creative environments to get the best out of their staff? Is it the opportunity to be more flexible with your work spaces?
I’ll leave you all to ponder these questions, I’m just going to finish my beer and watch the sun set over Portugal.