Creating a new destination for family life
Brooklands was a new development for Places for People. Rather than being just another regular housing development, Brooklands was about building a new community with a range of housing solutions and shared community spaces, all situated within lush green surroundings full of wild flowers and wildlife.
The brief for this project was to showcase the type of lifestyle this development created. The identity was reflective of the development’s natural environment, which was applied across all the materials we produced. Imagery echoed shapes and scenes from nature, with natural sunlight bringing warmth to the creative.
The identity was developed and rolled out across their website, marketing literature and sales office.
Designed whilst at The Chase