Creating excitement and intrigue
The Corporate Games came to Preston in 2012. The council therefore needed a supporting campaign to raise awareness and generate interest around the event.
The # device wasn't as widely used as it is today, and was introduced as a lead message in the campaign to allow us to use bold statements, create intrigue and encourage the people of Preston to find out more.
The social media aspect of the campaign was to appeal to a younger, more media savvy audience, yet the message was simple and straight forward to allow it to appeal to the masses.