A world of culture and creativity
Lancashire Encounter is an annual event which brings a range of arts and culture to Preston.
The programme comprises of a weekend of diverse activities, from dance and music performances and large scale interactive projects, to smaller creative workshops and lessons.
The new identity uses a distinctive shape which interacts with different themes and backgrounds to reflect the diversity of the event. The nature of the design means it can be refreshed and updated for each event, evolving each year like the programme it was created for.
An explosion of colour was used as the backdrop to launch the brand, reflecting the vibrancy and variety of the events on offer.