Doing the right thing, the right way.
We were asked to develop a new visual identity for a specialist division within Lees Solicitors, whose focus was on medical negligence.
Rather than creating a completely new brand we built on the heritage and experience already established by Lees. We refreshed their existing logo and created a flexible device which could be implemented across the group. This was used to promote both this division and other specialist areas of the business, creating a more accessible creative style and tone.
Following positive feedback from customer focus groups we developed the identity across their website and press advertising.