Creating a world-class university
Big changes were afoot within universities nationwide. An increase in tuition fees meant going to university would become a more considered choice for students. The number of applicants were likely to reduce and universities inevitably had to work harder to secure admissions.
Manchester Metropolitan University were looking for an agency to work on their 2012 undergraduate prospectus, the most effective recruitment tool for the university. They were in the middle of an aggressive development programme with millions of pounds being invested into new buildings, facilities and resources.
We worked with their brand team to re-position the university as a serious choice for potential new students. Showcasing the huge investments in facilities, their great links with industry and creating a sense of excitement about studying with Manchester Metropolitan University helped set them apart from other institutions.
The University maintained their level of applications whilst other universities in the UK were experiencing significant decline.
Designed whilst at The Chase