Creating a radical campaign
The People's History Museum wanted to create a campaign that encouraged the people of Manchester to become part of history and help to fund the important work that the museum does.
The museum itself celebrates the stories of the radical thinkers whose big ideas have shaped our society.
The Radicals campaign was about joining the heroes and heroines of the past with becoming a supporter of the museum today, to enable these important stories throughout history to continue to be told.
The creative was designed to look home-made and featured different radicals throughout history as the campaign theme. The identity was applied to a range of materials both in and outside the museum, and included additional ideas to generate income through the gift shop and donation boxes.
Designed whilst at True North