Making solar credible
Redsky Solar were a newly formed company, part of The Longworth Group; a major player in the UK construction industry. When Redsky approached us they already had a logo, but were lacking a brand and a clear direction of who they were - and how to reach new audiences.
We embarked on an initial insight phase, interviewing key members of the team, customers and some of their construction partners, as well as researching the already overcrowded marketplace.
A new logo was developed using a stencil font to reflect their heritage, softening this with a curve to reflect the solar element. Their proposition was based on partnerships with Longworth, construction partners and their customers. At the heart of all communications was the benefits of working together. This importantly separated them from the negative connotations that had arisen around the solar industry over the years.
We developed a marketing and PR strategy to both raise the profile of the brand and support the sales team bring new business into the company. Marketing materials used facts and figures to educate but not sell to the customer, helping to build trust in the brand.