Creating a safe place for victims of abuse
Womens Support Network and Jigsaw were two stand-alone charities dealing victims of sexual violence in the North East.
The two organisations were due to merge and needed a new name for the brand, with an identity that appealed to both male and female audiences.
Given the sensitive nature of the work the charities undertook, we needed to create a professional yet approachable feel that positioned them differently to other organisations in their field.
The name Arch was developed with an accompanying softer design style, a calming colour palette and a reassuring tone of voice.
The identity was applied across their literature, website and promotional items.