Creating a safe place for victims of abuse

 

Womens Support Network and Jigsaw were two stand-alone charities dealing victims of sexual violence in the North East.

The two organisations were due to merge and needed a new name for the brand, with an identity that appealed to both male and female audiences.

Given the sensitive nature of the work the charities undertook, we needed to create a professional yet approachable feel that positioned them differently to other organisations in their field.

The name Arch was developed with an accompanying softer design style, a calming colour palette and a reassuring tone of voice.

The identity was applied across their literature, website and promotional items.

www.archnortheast.org

 

 
Arch North East Charity Branding website design
Arch North East Charity Branding leaflet design
Arch North East Charity Branding notebook design
Arch North East Charity Branding Stationery Design